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I build things. That's it. That's the whole story.

I'm Ayush, a builder from India. Got my first computer in 2010, broke it 47 times, and never stopped experimenting since. From disk partitions in 6th class to products at Jio, curiosity has been the only constant.

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Ayush Pandey

Somewhere in India, probably breaking something to learn how it works

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I didn't start with a plan. I started with a Micromax dongle, a 2G SIM recharged for ₹199 to get 2GB of data, and a curiosity I still can't explain. In 6th class, I partitioned my hard disk just to see my name "Chiku" on a drive. I locked my own BIOS. I made fake viruses from bash commands I copied off the internet. My friends thought I was a hacker. I just liked breaking things to see how they worked. That kid never left.

01

The kid who couldn't stop experimenting

the origin story ↓

Got my first computer in 2010. No broadband, just a Micromax dongle with ₹199 recharge for 2GB. That was the entire internet budget. I was never a fan of games, but I was always breaking things. Partitioned disks in 6th class just to see my name "Chiku" on a drive. Locked my own BIOS. Made fake viruses from bash commands. In my friend circle, I was the computer genius, the go-to guy whenever someone's PC died.

Then I made my first Facebook account and immediately wanted to build something. Landed on Blogger and created "Ayushexperiments.blogger.com" (dumb enough to delete it later). When my family got their first Android phone, I wanted to make an app. All I knew was printing Hello World in Java. Teacher said learn Kotlin. My computer couldn't handle it. So after asking Google a thousand times, I discovered PWAs, converted one to an APK using AppGeyser, and installed it on every phone I could find. Nobody used it. First lesson: don't build without asking users. Then I moved to Varanasi for 12th grade without a computer or phone. The experimenting kid was forced on a break. But the itch? It never went away.

💾 Had Windows ISOs, drivers & games on CDs. Yes, CDs. And a disk named "Chiku."
Excited me after installing Windows 8
Excited me after installing Windows 8
The Blogger days
The Blogger days
Sad because i can't use computer all day and have to go school
Sad because i can't use computer all day and have to go school
Have you used this???
Have you used this???
Remember this???
Remember this???
Dumb me to delete the blog
Dumb me to delete the blog
02

Building, breaking, building again

things escalated quickly

July 2019. Co-founded ThinkBlueBrain with my best friend. Simple idea: 10 years QnA for ICSE & CBSE students. Built our first website on WordPress localhost, bought Hostinger with pocket money, designed a logo on Canva, and gave friends titles like "VP of Hiring" and "CTO." We were on top of the moon. So much so that I failed my first semester maths. Then COVID hit and our platform died overnight. Who needs question papers when exams are open book from home?

During lockdown, I discovered cold DMs through Varun Maya. Copy-pasted his template, changed the name, and hit send on LinkedIn with 100 followers. Deep Kakad said yes first. Then KD, Ajay, and others followed. For a tier 3-4 college kid, getting FAANG people to show up was a dream nobody dared to dream. We pulled it off. 20+ guests in 15 days of continuous events. But I had to part ways with ThinkBlueBrain and my best friend. Wasn't mature enough to handle it gracefully. Three months of being clueless, but the blood on my tongue for building things wouldn't go away. So I started again.

📨 100 LinkedIn followers. Zero experience. 20+ FAANG speakers said yes.
First poster of ThinkBlueBrain
First poster of ThinkBlueBrain
15 days bootcamp glimpse
15 days bootcamp glimpse
First aptitude we organised during COVID
First Aptitude we organised during COVID
First hackathon we did on HackerRank
First hackathon we did on HackerRank
One of first few mentors which we pulled off
One of first few mentors which we pulled off

"Not all good things stay the same. Sometimes you break it so you can rebuild yourself."

03

SkillValley & the hustle years

the pivot era

Founded SkillValley. First idea? A 21-year-old training corporate employees in their 40s and 50s. Hilarious. Failed in 3 months. Then colleges started asking me to bring mentors, so I let them white-label our sessions while I ran everything behind the scenes. Grew to 20+ colleges, 5,000+ community members, and 100+ mentors.

Launched courses on Full Stack Dev and DSA. Zero enrollments. Too many free alternatives. Biggest setback of my life. But the mentors I'd built relationships with pushed me to try again with focus. I closed everything and picked one problem: students have zero clue how things work in real companies. Started cohort programs where students built real products from 0 to market launch. Last cohort in 2024 got 1,190+ registrations for just 35 seats. In 4 cohorts, we placed 120+ students with an average CTC of 5.5 lakhs.

📈 1,190+ registrations for 35 seats. 34:1 ratio. Had to say no to 97% of applicants.
Industrial visit through SkillValley
Factories visit for training through SkillValley
Podcasts in initial days
Podcasts which we used to do in initial days
First Demo Day from Cohort 1
First Demo Day from Cohort 1
First Session from Cohort 1
First Session from Cohort 1
First office
First office
Happyyy Meeeee
Happyyy Meeeee
Room where it all started
Room where it all started

"I closed everything and picked just one problem."

04

Side quests that became main quests

the survival arc

While running SkillValley through college, side gigs kept me alive. First client paid me ₹4,800 for an agency website. Did design gigs, made trailers and launch videos, which accidentally landed me video editing clients too. By March 2023, I was juggling design, WordPress, a product internship at AudioKumbh, and SkillValley. Everything collapsed. Income dropped to zero in 15 days.

Got referred for a WordPress dev role at ₹45K/month. Highest I'd ever earned. Laid off in 3 months. Then a friend trained me in ghostwriting, something I didn't even know existed. That first agency gig opened every door. Worked with top founders and creators until my writing got sharp enough to stop chasing clients. On 23rd November, joined Appurv Gupta as branding manager. January 2024, joined Jio because SkillValley needed offline scale I couldn't provide. Now I build products at Jio and keep experimenting on the side. The keeda is very much alive.

💰 From ₹4,800 first client to ₹45K/month WordPress dev. Got laid off. Discovered ghostwriting by accident. It changed everything.
Glimpse from cohort
Glimpse from cohort
Cohort session
Cohort session
Cohort session
Cohort session
Happyyyy mee after office
Happyyyy mee after office
!!!!!!!!!!!!!!
!!!!!!!!!!!!!!
First swag kit
First swag kit
Philosophy

What I Believe

01

Start before you're ready

Every single thing I've built, from ThinkBlueBrain to SkillValley to my first client project, started with zero knowledge. You figure it out by doing, not preparing.

02

Build for users, not yourself

My first app? Nobody used it. First QnA platform? COVID killed it. Courses? Zero enrollments. Every failure taught me: ask people what they need before building what you think is cool.

03

The keeda never dies

From partitioning disks in 6th class to building products at Jio, the itch to experiment, break things, and build something new has been the one constant. I don't think it's going away.

Journey

The Path So Far

Now
Builder, Products & Automations
Jio + Side Projects
Building products at Jio, doing automations on the side, and experimenting with whatever catches my eye. Still the same kid from 2010, just with better internet.
Products & Automations
Side Projects
2024
Joined Jio
Jio
Chose to join Jio because SkillValley needed offline scale I couldn't provide. Got the chance to work on different products within the Jio ecosystem. The last SkillValley cohort hit 1,190+ registrations before I moved on.
Joined Jio
Jio Work
Jio Products
2023
Ghostwriter & Branding Manager
Multiple Agencies → Appurv Gupta
Discovered ghostwriting through a friend who trained me and got me hired at his agency. Worked with top founders and creators across agencies. Joined Appurv Gupta as branding manager on 23rd November. Also juggled design gigs, WordPress dev, and a product internship at AudioKumbh, all while running SkillValley.
Ghostwriting
Branding Manager
Appurv Gupta
2022
Cohort Programs & First Clients
SkillValley & Freelance
Pivoted SkillValley to cohort programs where students built real products from scratch to market launch. Placed 120+ students with average CTC of 5.5 lakhs. Earned my first ₹4,800 from a client website. Started design gigs, video editing, and thumbnail work on the side.
Cohort Programs
First Clients
2021
Founded SkillValley
Solo Venture
Founded SkillValley after parting ways with ThinkBlueBrain. Failed at training corporate employees. Pivoted to connecting mentors with colleges. Grew to 20+ colleges, 5,000+ community, 100+ mentors. Launched courses with zero enrollments. Biggest setback, biggest lesson.
SkillValley
SkillValley Team
SkillValley Event
2020
Cold DMs & Community Building
ThinkBlueBrain
COVID sent everyone home. Discovered cold outreach through Varun Maya who was building Avalon Labs. Started DMing people on LinkedIn with just 100 followers. Brought FAANG speakers to tier 3-4 colleges, something nobody thought was possible. 20+ guests in 15 days. Organized online hackathons and aptitude tests. Then parted ways with co-founder and best friend.
Cold DMs & Community
Community Building
2019
Co-founded ThinkBlueBrain
With Best Friend
Co-founded ThinkBlueBrain to provide 10 years of QnA for board exams. Built first website on WordPress localhost, bought hosting with pocket money, designed logo on Canva, assembled a team with fancy titles. Was so busy building that I failed first semester maths. Then COVID made it all obsolete.
ThinkBlueBrain
ThinkBlueBrain Team
2015-16
First Blog & First "App"
Self
Created Ayushexperiments.blogger.com, my first ever creation on the internet (dumb enough to delete it later). Built a PWA, converted it to an APK using AppGeyser, and installed it on every phone I could find. Nobody used it. First lesson in building for users, not for yourself.
First Blog
First App
2010
Got My First Computer
The Beginning
No internet, just a Micromax dongle with 2G. Disk partitions, BIOS locking, fake viruses from bash commands, Windows ISOs on CDs. The go-to "computer genius" in my friend circle. The experimenting kid was born and never stopped.
Micromax 3G USB Dongle
Resource CD
First Computer

Got something to build?

I'm always up for a conversation, whether it's a product idea, a collaboration, or just swapping notes on what we're building.

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